Breakout recording artist Ellie Goulding just released the video for her new single “Close to Me”, racking up over half a million views on You Tube in only a few days. While the video was shot in Budapest, like so many other music videos, there is a distinguishing feature that makes this particular one exceptional: at the beginning of the clip Budapest gets named as such. There is no shortage of chic, stylish videos that use Budapest as a backdrop to great effect (we are thinking of Katy Perry’s “Firework,” and Selena Gomez’s “Round and Round”), but rare is the video that makes it a point of naming the location.
This may seem like a small thing, but in fact it represents something larger. In the past decade, Budapest has become not just a go-to destination for tourists, but even also one for film-makers, to the point that it is no longer just a stand in for other cities, but a highly recognizable location, and one worth bragging about.
The video itself makes good use of some tried and true locations. We see the recently renovated Fisherman’s Bastion, as well as the grounds around the Buda Palace. One noticeable difference between the “Close to Me” video and so many others shot here is that it is sunny. Not just the weather, but the whole tone of the video. Budapest is so frequently used for its chilly Soviet feel, or dark Gothic atmosphere, but rare is the bright whimsy on show here, in a video which exploits this under-utilized aspect of our dynamic, ever-changing city.
Of course we weren’t the first to notice the stylish video for “Close to Me.” Its release was actually covered by Rolling Stone magazine, which called it a “fashionable romp through Budapest,” and was quick to point out that the city is indeed scenic. Elsewhere in international coverage, MTV News calls the video “a posh, scenic glamour reel.” There’s that word -- scenic -- again. Indeed, from the opening drone shot through to the final, drone shot from over Gellért Hill, there is a scenic glamour here in the scenery in between, particularly in the Gellért bath-house, that make one feel as though Budapest has brushed off the dust of its past and come into its own.
And it has. though really, this is only the beginning.